Primary Focus, We will work on every customer touch point:
1)Differentiation of our brand and products in our dealerships
2)Representation of brand and product online, including greater engagement in the social media area
3)Creation of a broad Jeep Club to help us interact with our customers on a more personal level

Emphasize Jeep DNA:
Styling: 7-Slot Grille, trapezoidal wheel arches, short overhang
Functionality: Interior versatility for people & stuff, open air concepts, all around visibility, authentic durable materials
Capability: Handling in inclement weather, 4WD leadership, adequate towing capability
Trail Rated: Ground clearance, wheel articulation, approach & departure angles, off-Road capability, and low range
* Each Wrangler must have all aspects of Jeep DNA, but other products can be true to the brand without certain elements.

Target Jeep Core Customer, Adventurers
1)Doers: Live and play in a world full of adventure and extraordinary journeys, they NEED authentic gear to conquer the task at hand.
2)Dreamers: By far the larges group. Time constrained by family and work, they have little time to actively participate in their dream. They WANT authentic gear with the hope that one day they will be able to do more and dream less.

Labels: Chrysler, Five Star Jeep dealer Boulder, Pollard Friendly Motor Company

For the fifth year, Four Wheeler magazine recently listed Jeep Wrangler/Wrangler Unlimited Rubicon as one of its 2009 '10 Best Buys in 4x4 Trucks'. Dubbing the 10 vehicles "the factory all-stars of wheeling", the magazine further describes the winners as "the 10 best four-wheel drives you can buy in 2009, period".

Here's what Four Wheeler had to say about Wrangler: "it is considered by many to be the premier four-wheeler in existence". This American icon's storied past includes roles as war hero, civilian work truck and as an instrument of fun and adventure. Amazingly enough, the years have not watered down the Wrangler, and we would in fact, argue that the current JK iteration is the finest example of the breed to be produced to date.

To see the full article refer to Four Wheeler magazine or go visit their web site at: http://www.fourwheeler.com/featuredvehicles/129_0909_2009_top_ten_best_4x4_trucks/index.html

Pollard Motors currently has two new 2009 wranglers left in stock and a plethora of 2010 Wranglers to choose from. Come down to check one out for yourself and take at test drive in one of the "Best Buys of 4x4's"!

Labels: 2009 Jeep Wrangler, Five Star Jeep dealer Boulder, jeep wrangler, jeep wrangler unlimited, Pollard Friendly Motor Company

Chrysler has discontinued its Lifetime Powertrain Warranty in exchange for the new 2010 5-year/100,000-mile Powertrain Limited Warranty. The new warranty is a no hassle solution and will offer the owner superior options that were previously excluded from Lifetime. Benefits of the new warranty include subsequent owner coverage transfer at no cost, towing, and elimination of the 5-year powertrain inspection requirement. Chrysler responded to the voice of customers and modified coverage to be competitive with those automakers perceived to have the best warranties in the business. This change is representative of Chrysler's commitment to quality and the confidence and consideration for customers. Chrysler anticipates the change will promote a greater value to the customer and the benefits realized will increase loyalty to the brands.

5-year/100,000-mile Powertrain Limited Warranty At-a-Glance:
Duration: 5 years or 100,000 miles, whichever comes first
Model Year: Begins with 2010 model year vehicles
Coverage: Cost of parts and labor to repair covered component-gasoline engine, transmission and drive systems (FWD, AWD, RWD or 4WD)
Towing: Covers cost of towing to the nearest authorized dealer if due to failure of covered component
Transfers: No transfer required
Vehicles not covered: Sprinter, Ram Chassis Cab

If you want more information about the new 2010 Warranty please call Jim or Joe in the Pollard Motors finance office or visit Chrysler's website at: http://www.chrysler.com/en/

Labels: Chrysler, Five Star Jeep dealer Boulder, Pollard Friendly Motor Company

Here at Pollard Motors we know that some of our customers are performance enthusiasts, sowe recommend them to the Grand Cherokee SRT8. The SRT8 claims the auspicious title of "Fastest Vehicle in its Class" with a thrilling 420hp 6.1L SRT HEMI V8 engine that goes 0-60 in under five seconds!

If you own an SRT8 or are thinking about purchasing one, we want to let you know about an exciting event where you can drive and experience SRT before you purchase. The SRT Track Experience is an entire day of full-throttle action for SRT vehicle owners and performance enthusiasts alike. The SRT Track Experience includes guidance by professional instructors from the Richard Petty Driving Experience, to ensure fun and top-level instruction in a safe and structured setting. The event is held on November 13th at Pikes Peak International Raceway in Fountain, CO.

If you would like more information about this event please visit http://www.drivesrt.com/ and if you would like more information about the Jeep Grand Cherokee SRT8 please call Pollard Motors at (303)447-8187.

Labels: Five Star Jeep dealer Boulder, Grand Cherokee, Jeep Vehicles, Pollard Friendly Motor Company

"Car repairs are expensive, it's tempting to let them slide. But putting off or skipping certain repairs can be a costly and even dangerous game. Here are six car repairs you might be tempted to skip to save a little cash, but making that call could cost you a lot more in the long run." Jamie Page Deaton.

The six repairs you can't afford to skip are:
1) Brake Pads
2) Oil Change
3) Air Filter
4) Transmission
5) Burned Out Lights
6) Clogged Fuel Filter

If you think your car might need one of these repairs bring it down to Pollard Motors for a free quote. To see the whole article from U.S. News and World Report explaining why these repairs are so important follow the link below:
http://usnews.rankingsandreviews.com/cars-trucks/6-Car-Repairs-You-Cant-Afford-to-Skip/

Labels: Boulder Jeep, Five Star Jeep dealer Boulder, Pollard Friendly Motor Company, Service

Starting Jan. 9Th we will be extending our Service Department and Express Lane hours. The new hours are: Monday-Friday 7:30am-5:30pm and Saturday 9:00am-3:00pm. Our express lane is great for quick oil changes and more!

Express Lane includes:

• Lube, Oil & Filter Changes
• Tire Rotation with Brake Inspection
• Multi-Point Inspection
• Wiper blade Replacement, Air Filter Replacement, Bulb and Battery Replacement

It only takes 30 minutes (or less) in service for long lasting results. No appointments necessary. Please come by at your convenience.

Labels: Boulder Jeep, Five Star Jeep dealer Boulder, Jeep Vehicles, Pollard Friendly Motor Company

We are having our last Customer Car Care Clinic Wednesday, October 28th, from 7:30am to 6:00pm. The Clinic offers a FREE 27 point inspection, by our highly qualified technicians. Call service at 303-447-8187 to make an appointment or stop by our service counter.

Labels: Five Star Jeep dealer Boulder, Jeep Vehicles, Pollard Friendly Motor Company

By now many of you are asking what exactly is Customer Care?

Customer Care is simply an expectation of service that our customers know they can receive at our Dealership and it is our responsibility to build these expectations with our customers.

Here at Pollard Motors we are implementing new customer care standards. The new standards are something the customer can depend upon for consistency. The standards promote attention to detail and serving the customer as the main goals. Our goal as a business is to be a profitable dealership for another 39 years in Boulder, and this is one way to ensure we have a steady stream of satisfied, repeat customers.

Labels: Boulder Jeep, Five Star Jeep dealer Boulder, Pollard Friendly Motor Company

The Pollard Difference is a program that we put together for our customers that gives you up to $3,000 of potential savings at no extra charge.

Service Checks for Future Discounts worth $675.00
Owner Loyalty Incentive $250.00
2 Appreciation/Referral Awards $100.00
"Free" Brake Inspection $50.00
"Free" A/C Inspection $125.00
"Free" 27-Point Inspection $90.00
Discount a Service Contract $500.00
Windshield Replacement Discount $100.00
Tire Purchase Discount $100.00
3-Discounted Oil Change/Car Rental $894.00
3-Vehicle Wash and Vacuum Coupons $60.00
Parts Accessory Discount Packages…up to $100.00
Chrysler Mail/Coupon Program $25.00
Special Introduction to Service and
"Customers are Gold" Iconic Key Chain $20.00

Potential Savings over $3,000.00!

Labels: Boulder Jeep, Five Star Jeep dealer Boulder, Jeep Vehicles, Pollard Friendly Motor Company

Pollard Motors' Service Department is now offering a special on oil changes. If you buy 1 oil change at $85 you get 4 free! Plus you get the added security of having experienced, Chrysler- trained, technicians working on your vehicle. Come see Cody at the service counter today!

Labels: Five Star Jeep dealer Boulder, Pollard Friendly Motor Company, sale

Let the professionals at Pollard Motors customize your car. Recently Pollard Motors customized a 2010 Jeep Wrangler Rubicon.






The additions included:
4 1/2" Lift kit, side armor SRC side steps, custom front and rear bumpers with "D" rings, 10,000 lb winch, custom fender flares and exhaust, 17x9 4 1/2" off road wheels, 37x12.50x17 off road tires, cold air intake, 7" 100 watt driving lights, and AFE throttle body spacers.
This Jeep is now ready to handle anything! Come check it out for yourself, or ask our parts department about the modifications we can do.

Labels: Boulder Jeep, Five Star Jeep dealer Boulder, jeep wrangler, Pollard Friendly Motor Company

Leasing is making a comeback. Leasing options will be available for all 2010 products. There will be great residuals and lease factors on select models!
For a limited time Chrysler is offering a $1,000 owner loyalty rebate for all new models. So if you have ever owned a Chrysler product before and you are looking for a new car, this is a perfect time to buy!
Pollard Motors recently made a special order of over 20 2005, 2006, 2007 and 2008 Jeep Grand Cherokees including everything from the basic Laredo to a Hemi Limited. As Colorado's 4x4 Headquarter's we have one of the biggest selections of used jeep inventory.

Labels: 2008 Jeep Grand Cherokee, Five Star Jeep dealer Boulder, Pollard Friendly Motor Company

With all of the negativity in the auto business and hundreds of dealers going under these days, it is nice to know that all dealers are not having problems. Pollard Motors is financially secure, has had no issues with the dealer board, is a Premier 5 Star Dealer, and is growing!Pollard is ready to earn your business for life!
Pollard Motors

Labels: Boulder Jeep, Five Star Jeep dealer Boulder, Pollard Friendly Motor Company

When looking for the best place to buy your next Jeep, think of these few simple questions before you buy:Is the dealer financially stable or will they be out of business in the next few months?
Pollard has been around for over 38 years and will be here another 38 more! Does the dealer stand by its vehicles? Not only does Pollard service your Jeep, we have several maintenance programs that ensure your Jeep will run well into the distant future.
Does your salesperson know more about Jeeps than you?
Most Jeep owners know a lot about their Jeeps! We take pride in our training program, our salespeople are Jeep experts. Does the owner of the dealership care about the customer?
Not only do Doug and James Pollard care about their customers, they both work at the dealership on a daily basis and are almost always available if you need to talk to them.The bottom line - Pollard is the best place to buy your next Jeep!Pollard Friendly Motors

Labels: Boulder Jeep, Five Star Jeep dealer Boulder, Pollard Friendly Motor Company

The 2008 Jeep Grand Cherokee is an ideal vehicle for buyers who want an off-road sport-utility vehicle with a range of engine options, and is equally agile on pavement. The Jeep Grand Cherokee seats five-passengers, and comes in four trim levels: Laredo, Limited, Overland and SRT8. All trim levels come with either two or four wheel drive; the SRT8 is all-wheel drive only.
The Grand Cherokee Laredo is equipped with a 3.7-liter V6 that delivers 210 hp and 235 pound-feet of torque. EPA estimates mileage at 15 mpg city and 19 mpg highway. A 4.7-liter V8 engine rated at 305 hp and 335 lb-ft of torque, standard on the Limited and optional on the Laredo, achieves fuel economy of 14 mpg city and 19 mpg highway. A 5.7-liter "Hemi" V8 that produces 330 hp and 375 lb-ft of torque is standard on the Overland and optional on 4WD Limited models. This engine features cylinder-deactivation to achieve fuel economy of 13/18 mpg (city/highway). All trims get an optional 3.0-liter common-rail diesel V6 engine good for 215 hp and 376 lb-ft of torque, achieves fuel economy of 17/22 mpg (city/highway). A five-speed automatic transmission is standard.
The Laredo comes well equipped with a CD stereo with an auxiliary audio jack and satellite radio, power accessories, air-conditioning, a power driver seat, a tilt/telescoping steering wheel, a trip computer and 17-inch wheels. The Limited, the Overland and the Grand Cherokee SRT8 add upscale levels of equipment.
Safety features include standard side curtain airbags, antilock disc brakes and stability control. The 2008 Jeep Grand Cherokee has a five-star rating in government front and side-impact crash tests.
Check out the 2008 Jeep Grand Cherokee at Pollard Friendly Motor Company in Boulder, Colorado. Website: http://www.boulderjeep.com

Labels: 2008 Jeep Grand Cherokee, Boulder Jeep, Five Star Jeep dealer Boulder, Jeep Vehicles

There are very few vehicles that can match the performance or driving fun of a Jeep Wrangler off-road. The Wrangler was redesigned for the 2007 model year, when a four-door version - Wrangler Unlimited joined the lineup. The four-door version added practicality, offering more convenience, more cargo and rear seat space. For 2008, the Wrangler gets minor changes such as a standard tire-pressure monitor, remote startup, and a Sunrider soft top. The 2008 Jeep Wrangler and four-door Unlimited is available in Wrangler X, Sahara and Rubicon trim.

All Wranglers are powered by a 3.8-liter V6 engine good for 202 horsepower (205 hp on the Unlimited), teamed with a standard six-speed manual and optional four speed automatic. Four-wheel disc brakes with ABS are standard. Wranglers with 2-doors and Rubicon trims receive only four-wheel drive (4WD); Unlimited X and Unlimited Sahara trims get rear-wheel drive (2WD) or 4WD.

Labels: 2008 wrangler jeep, Boulder Jeep, Five Star Jeep dealer Boulder, Jeep Vehicles, jeep wrangler

Labels: Boulder Jeep, Commander, Compass, Five Star Jeep dealer Boulder, Grand Cherokee, Liberty, Patriot, Pollard Friendly Motor Company, Wrangler and Wrangler Unlimited